Tuesday, October 14, 2014

MoMoTLV October: Mobile Games Utopia?

We're glad to invite you to our October event, and this time and towards the Mobile Monetization Summit, we'll discuss the top revenue generating app category - mobile games. We'll hear from the CEO of Elex, one of the leading games companies in China, as well as from local game developers and publishers.

When: Monday, Oct.20 @ 18:30
Where: ironSource, Lilinblum 28, Tel Aviv
What: Mobile Games Utopia?
Price: Free, register at Meetup

The event will be held at ironSource in their new event space - the beers are waiting for you in their fridge!

Agenda

Binsen Tang, CEO of Beijing Elex Tech - How to master the Dragon? - The Chinese market is about to surpass the US market as the largest mobile market in world. The opportunity is big but the rules of the game are very different. Who are the dominant players in the market and how do we translate this massive opportunity into successful business?

Niv Touboul, Head of Games at ironSource, Founder of Upopa Games - What we've learned so far, and how it is shaping the future of mobile gaming - Niv's session will explore How to create the right balance based on your game's ARPU, The ethical way to hunt whales, Is gaming just gambling in disguise and why the top grossing games are actually all the same..

Doron Kagan, Founder, Deemedya - The Evolution of Games Monetization tools - In few years the games industry changed dramatically form paid model to sophisticated Free to play model that dominates the games space. How did our flag brand "Trial Xtreme" evolved through the changes and why Trial Xtreme 4 will be the best in series.